
OUR STORY
In every brand’s journey, there’s a moment - a turning point - where a message becomes more than words, and a product becomes more than just something you buy. It becomes a story people feel, an experience they carry with them, and a memory that shapes their perception forever.
This is where Revision begins.
Revision was born from the belief that marketing isn’t just about campaigns, impressions, or activations—it’s about creating something that lasts. Not just an experience, but a lasting impression. A story etched into the hearts and minds of audiences long after the event is over, the screen goes dark, or the ad disappears.
At the heart of Revision are two industry veterans whose journeys began in different worlds but were always destined to intersect:
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Rob Badgley, a creator of the tangible - the architect of experiences you can see, touch, and feel. With a career rooted in production, fabrication, and large-scale activations, Rob knows how to take an idea from a sketch on paper and turn it into a reality that stops people in their tracks. His work has transformed spaces into living, breathing brand worlds that audiences don’t just witness—they immerse themselves in.
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Shawn Sanford, the storyteller—the strategist who’s spent nearly three decades at the forefront of global brand marketing, crafting narratives that connect products to people on an emotional level. Shawn’s genius lies in understanding not just what a brand wants to say, but how it should feel, anchoring every message in authenticity, culture, and purpose.
Their paths were different. Rob honed his craft in the trenches of agency life, building experiences from the ground up. Shawn shaped brands from the inside out, redefining how companies like Microsoft showed up in the world. But despite their separate journeys, they were both chasing the same thing: how to create brand moments that don’t just live in the moment but live on.
Now, they’ve come together to build Revision, a new kind of agency for a new era - one that doesn’t just “do marketing,” but redefines how brands connect with people.